I’m a strong fit when WordPress needs custom behavior, when several systems need to stay in sync reliably, or when a product has enough data and complexity that a simple CMS implementation stops being enough.

That includes custom plugin development, backend APIs, CRM and payment integrations, search-heavy platforms, and automation workflows that replace repetitive operational work.

I ask a lot of questions early, because rebuilding the wrong data model in week three is more expensive than slowing down for a day at the start.

I’m comfortable inheriting agency codebases, writing documentation alongside the work, and being direct when a deadline or scope assumption no longer matches reality.

I studied Computer Science at LUMS, then started in production support at Systems Limited, where I learned the habit that still matters most in backend work: notice failures early and trace them patiently.

After that I worked on Fayvo at Ilsa Interactive, building APIs across Laravel and Node.js for a social product serving around 10,000 users. Since 2022 I’ve been at DtoDsystems, where most of the WordPress, backend integration, and client systems work in this portfolio was shaped.