About

I’m a strong fit when WordPress needs custom behavior, when several systems need to stay in sync reliably, or when a product has enough data and complexity that a simple CMS implementation stops being enough.

That includes custom plugin development, WooCommerce support, backend APIs, CRM and payment integrations, search-heavy platforms, automation workflows, and secondary Wix Studio/Velo work when a business needs it.

I ask enough questions early to understand the real edge cases, then break the work into clear tasks and keep updates async-friendly.

That does not mean no communication. It means the work stays organized: define the problem, confirm the constraints, implement carefully, test the result, and document what changed.

I studied Computer Science at LUMS, then started in production support at Systems Limited, where I learned the habit that still matters most in backend work: notice failures early and trace them patiently.

Earlier at Ilsa Interactive, I worked on Fayvo APIs, search integrations, Elasticsearch, Redis, AWS, Node.js, and Laravel services. At DtoDsystems, I worked across WordPress plugin development, backend integrations, Wix Studio builds, client websites, and data/search workflows. I now lead Maneuvrez as Co-Founder and Technical Lead, focused on WordPress engineering, technical SEO implementation, API integrations, performance, and workflow automation.

I also host and contribute with the WordPress Faisalabad Community, and keep my public technical identity connected through GitHub, WordPress.org, ResearchGate, and ORCID.